I caught an ad on TV the other evening. Florida's Natural was bashing Tropicana because Tropicana's OJ comes from oranges grown in the US and Brazil. It seems that most of the brands of OJ are using oranges from the US and other countries. Florida's Natural wants you to buy from them because they only use oranges grown in the US.
Check out their website with their claims.
I am all for supporting local agriculture. I am all for buying American.
So where does the lie part come in?
Apparently, all of their talk about supporting US farmers and buying American and so on ONLY applies to their orange juice.
As luck would have it, I just happened to pick up a box of Florida’s Natural fruit snacks while shopping at Target last week. Didn’t buy it- for some reason, I picked it up just to look at the label.
See the Florida’s Natural logo up there? And there is even a big old print area about the fruit being grown in the US.
What difference does it make if the fruit is grown in the US… just to be shipped to CHINA, messed with in CHINA, produced into something else in CHINA, packaged in CHINA, and then shipped back to the US??
“Made responsibly in China.”
Lots of things are made in China. I work for 3M. We make lots of things in China and many other countries. I support buying American. I also support the global economy.
I just think you should be honest in your advertising.
If your juice is superior because it is made from US oranges, made in Florida… shouldn’t your other products follow the same quality strategy?
If you are promoting your commitment to sustainability, shouldn’t you also be concerned about the resources being used to ship fruit to China (a month by ocean), using Chinese production rules to manufacture your product, using Chinese labor to manufacture your product, and the resources being used to ship your product back from China (yet another month).
I guess Florida’s Natural just leaves a bad taste in my mouth.